In B2B, buyers often trust a founder before they trust a company. They read your posts, check your profile, and decide whether you understand their problem long before they book a call. The trouble is time: most founders know exactly what to say and never get around to writing it. Our founder LinkedIn content service solves that with two options. Foundation positions your profile once, properly. Authority adds a content strategy for your industry and 8–12 posts a month written in your voice, from your ideas, approved by you. This page explains who it suits, what you get, how we capture your voice, what to expect and what’s not included.
Quick answer
LinkedIn content for founders works when it sounds like you and speaks to your buyers. Syntellix offers Foundation, a one-off profile positioning project, and Authority, a monthly LinkedIn ghostwriting service with strategy, 8–12 posts a month and a monthly report. You join a positioning interview, approve every post, and keep everything after the contract.
Contents
Who this is for
- Founders and CEOs of B2B companies whose name opens doors: consulting, software, data, manufacturing, professional services.
- Executives entering Vietnam or Southeast Asia who need local buyers and partners to know who they are before the first meeting. For example, a country manager newly posted to Ho Chi Minh City by a European company.
- Vietnamese founders selling internationally who need a clear English profile and posts that read naturally to buyers in Singapore, Europe or the US.
It suits people who have opinions and experience worth sharing. It does not suit someone who wants viral posts, or who isn’t willing to spend an hour at the start telling us what they actually think.
Two options: Foundation and Authority
Foundation is the base. Authority includes Foundation and runs monthly on top of it. Both are priced after a strategy call.
| Foundation | Authority | |
|---|---|---|
| Format | One-off project | Setup plus monthly, minimum three months |
| Profile audit and optimization | Headline, about, experience, featured, skills (or company page: about, cover, logo, company info) | Included |
| Positioning session | 1 session | Included |
| Revisions | 2 rounds | Included for the profile work |
| Handover report | Yes | Included |
| B2B content strategy for your industry | No | Yes |
| Monthly content plan | No | Yes |
| Posts written in your voice | No | 8–12 per month |
| Monthly report | No | Yes |
If you also need us to research prospects and send personalized connection requests, that is our LinkedIn lead generation service, which includes everything in Authority.
How ghostwriting works without losing your voice
The biggest fear founders have about LinkedIn ghostwriting is that the posts will sound like someone else. That is a process problem, and this is the process we use.
1. Audit and positioning interview
We review your profile and anything you’ve already written, then interview you. We ask what you believe that others in your industry don’t, which customer problems you see every week, and which stories you tell in sales meetings. You have to be in this session. It is where your voice comes from.
2. Strategy and monthly plan
We turn the interview into a content strategy for your industry: who you’re writing for, three or four themes you’ll be known for, and how each post connects to what you sell. Each month you get a plan before we write.
3. Writing and approval
We draft 8–12 posts a month from your ideas, your language and your examples. You approve every post before it is published. Early months take a few more comments from you; it gets faster as we learn how you speak.
4. Measurement
A monthly report shows what was published, which topics drew the right people, and what we’ll adjust. We look at who engages, not only how many.
Want founder content that still sounds like you?
We interview you, plan your content pillars and draft 8 to 12 posts a month that you approve before anything goes live.
Writing for buyers in Vietnam and Southeast Asia
Content that works for a US audience doesn’t always travel. When your buyers are in this region, we adjust a few things:
- Language. International audiences get English. If your buyers are Vietnamese, some posts or your profile summary may work better in Vietnamese or in both languages. Many Vietnamese decision-makers write their own profiles that way.
- Tone. Hard self-promotion reads badly with many Southeast Asian buyers. Practical, specific posts about problems you’ve solved tend to earn more trust than claims about being the best.
- References. Local examples, regulations, buying habits and timing, such as the slow weeks around Tết, show you actually know the market rather than visiting it.
- Plain English. Many of your readers use English as a second language. Short sentences and concrete examples are clearer for them, and better writing for everyone.
What to expect, honestly
Month one is setup: interview, profile, strategy and the first posts. Content builds slowly, and the first weeks often feel quiet.
What we tell Authority clients to expect after about 90 days: strangers start messaging you about your services. That is a working expectation, not a guarantee. It depends on how clear your offer is, how consistently posts go out (which depends partly on approval speed), and whether the right people already see your profile.
We don’t promise follower numbers or viral reach. A post that 300 of the right buyers read is worth more than one that 30,000 strangers scroll past.
What’s not included
- LinkedIn Ads or boosting posts. We don’t run paid campaigns.
- Prospect research and outreach. That is part of Growth, our lead generation service.
- Engagement pods, bought followers or automation. They inflate numbers and attract the wrong audience.
- Content you haven’t approved. Nothing is published in your name without your sign-off.
Your company page is a separate piece of work. If it isn’t ready, see our company page setup service.
FAQ
Is LinkedIn ghostwriting honest?
We think so, when the ideas, experience and opinions are yours and you approve every post. That is how speechwriters and editors have always worked. We write from your interview and your input, not from generic templates. If a post doesn’t say something you’d say in a meeting, it doesn’t go out.
How much of my time does Authority take?
The positioning interview at the start is the main investment. After that, you review the monthly plan, approve the posts, and occasionally send us a thought, a story from a client meeting or a voice note. The more raw material you share, the more the posts sound like you.
Can you write in English and Vietnamese?
Yes. Our team is Vietnamese and works in English every day. Most international founders publish in English; if your buyers are in Vietnam, we may suggest some Vietnamese posts or bilingual sections. We decide that together in the strategy, based on who you want reading.
What is the difference between Foundation and Authority?
Foundation is a one-off project: profile audit and optimization, one positioning session, two revision rounds and a handover report. Authority includes Foundation and adds a content strategy, a monthly plan, 8–12 posts a month and a monthly report, with a three-month minimum. Many clients start with Foundation and move on.
Who owns the content and profile?
You do. Your profile, every post, the content strategy and the content system belong to you, during and after the contract. If you stop working with us, you keep the plan and the archive, and can continue in-house with the approach we built together.
Next step
A good first conversation covers three things: who you want reading, what you want them to think of you, and how much time you can give. Before that, you can read our insights on LinkedIn in Southeast Asia. When you’re ready, book a free 30-minute call and we’ll look at your profile together.